Featured Blogs

I’m constantly writing content for sites other than just my own. Here are some recent posts you can find getting around.

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No Code Founders – Scaling Your Startup With Content Marketing

Blog post thumbnail asset for content marketing article.

As paid acquisition strategies continually increase in price, it’s more important than ever for brands to leverage content marketing within their digital strategy.

My article for the No Code Founders community covers how startups can leverage content marketing to not only scale an audience, but drive product conversions.

You can catch the full article here.

 

Superdream – Key Learnings From The 2018 Digital Summit

On-stage panel at the 2018 Interactive Minds Brisbane Digital Summit.

The Interactive Minds 2018 Digital Summit uncovered the latest technologies, strategies, and practices to help digital marketers excel in today’s landscape. With a myriad of influential speakers from HTC, LinkedIn, Facebook and Beam, there was so much value to derive from the event. If you missed the summit, or want to review the main highlights, you can catch my summary post of the day here.

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Networx Brisbane – Data-Driven Digital Marketing Highlights

A group photo of the Network Brisbane data-driven digital marketing meet up.

In 2018, data continues to influence the digital marketing landscape at an unprecedented rate. The Networx Brisbane June meetup was set to identify ways in which organisations can enhance their digital strategies by leveraging their existing user data.

With so many valuable insights being shared from the incredible panel, this was not an event to miss! You can catch all of the best takeaways in my event summary post here.

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Networx Brisbane – eCommerce Strategies in 2018

Panellists speaking at the Network Brisbane eCommerce meet meetup.

The Networx Brisbane May meetup aimed to uncover the best strategies to help you drive more conversions online. You can catch the main takeaways from the eCommerce event in my summary post here.

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generationYOU – The Backdoor To Job Hunting

Digital Marketer, Lachlan Kirkwood, talking about the best way to apply for job roles after graduating.

So you’re currently a student who’s preparing to graduate and enter the full-time workplace, GREAT! Unfortunately for you, this is also the case for thousands of others just like yourself. In my featured post on the generationYOU Career Hacks series, I uncover the often unused backdoor to sourcing your first job. You can read the full post here to find out more.

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Networx Brisbane – The Power Of Storytelling Highlights

A group photo of the Networx Brisbane storytelling panel.

As it’s becoming more important than ever for brands to connect with users on an emotional level, the power of storytelling plays a crucial part in any marketing strategy. The Networx Brisbane April meet up aimed to uncover the best ways in which brands could leverage storytelling within their business. Catch the full event highlights in my summary post here.

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gnerationYOU – 5 Daily Hacks For Killer Productivity

Lachlan Kirkwood digital marketing career productivity blog post thumbnail.

In my featured post on the generationYOU career hacks blog, I uncover the five best ways to get the most out of your working day. generationYOU is an organisation empowering students to unleash their full potential within their careers. Catch the full post here.

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Networx Brisbane – AI & Machine Learning Highlights

The Networx Brisbane panel talking about artificial intelligence and machine learning.

Artificial Intelligence and Machine Learning are currently both hot topics within the digital landscape. This new technology promises efficient solutions uniquely tailored to specific organisations. But amongst all of the talk around AI, it can often be hard to break down what exactly it is, and how it can be used in real-world practices. In my summary post from the Networx Brisbane March meetup, you can uncover what this emerging technology really means to brands, and how it’s changing the way we work.

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Networx Brisbane – Voice Event Highlights

The Networx Brisbane Voice meet up panel discussing voice technology.

There’s no doubt that voice assistants are a tool that users intuitively utilise on a daily basis. But what does this increasing demand for voice-driven experiences mean for brands? The first Network Brisbane event of 2018, aimed to uncover how brands can leverage the emerging technology and shift their current search and content strategies. You can catch the full event highlights in my summary post here.

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Max Kelsen – How AI is shifting the Digital Marketing landscape

Thumbnail image for artificial intelligence in digital marketing post.

Amongst all the buzz around AI’s impact on Digital Marketing, I aimed to construct an article that shed light on real-world examples of this emerging tech, and what it looks like behind the scenes. Read the full post here.

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Digital Brisbane – How To Land Your First Role In Digital

How to land your first digital marketing job banner.

My guest post on the Digital Brisbane blog covers some of my best tips for landing your first role in digital. You can read the full-feature post on their blog here.

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Networx Brisbane – B2B Customer Lifecycle Event Highlights

Networx Brisbane B2B customer lifecycle event panel.

Does your organisation have an effective strategy for acquiring B2B clients? The Networx Brisbane B2B customer lifecycle event aimed to discuss what it takes to build successful B2B relationships. You can read my summary post covering all of the best highlights over on the Networx blog here.

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Networx Brisbane – Engaging Partnerships Highlights

Networx Brisbane connected partnerships event panel.

Does your organisation know what it takes to build connected and engaging partnerships? Not just temporary collaborations, but instead, genuine relationships that offer both parties high lifetime value. You can catch my summary post of the full event highlights over on the Networx blog here.⠀⠀⠀⠀⠀⠀

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Networx Brisbane – Workflow Tools Highlights

Networx Brisbane Workflow Tools event panel.

The Networx Brisbane Workflow Tools event aimed to uncover some useful practices to help you drive efficiencies throughout your working day. If you’re looking to maximise your productivity, I constructed a summary post of the event that captures all of the best highlights. You can read the full post here.

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Presenting at Brisbane.AI – Natural Language Processing (NLP)

Max Kelsen AI team members presenting at the Brisbane.AI August meetup.

The Max Kelsen team had the pleasure of presenting at the August Brisbane.AI meetup. The event delved into the implications of Natural Language Processing (NLP) and how it’s used to train machine learning models. You can catch the full event highlights here.

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Networx Brisbane – Marketing Automation Highlights

Guest speakers presenting at Networx Brisbane Marketing Automation event.

If you were unable to attend the Networx Marketing Automation event, have no fear! In my first time working directly with Networx, I constructed a summary post here highlighting the main key takeaways from the evening. You can read all about the event here.

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Hydric Media Presenting At Mobile Monday Brisbane

Hydric Media co-founder and CTO, Eoin McCarthy, presenting at the Mobile Monday augmented reality event in Brisbane.

Hydric Media’s Co-Founder & CTO, Eoin McCarthy, presented at the Mobile Monday augmented reality event in Brisbane. As I’m fascinated with all things AR, I headed along to learn more about the emerging technology. I constructed an event summary post with the key highlights and takeaways from the evening, you can read it here.

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Hydric Media At Networx Brisbane – Social Media Event Highlights

Lachlan-Kirkwood-Networx-Brisbane

Did you head to the Networx Brisbane Social Media event? Hydric Media’s, James Gauci, was the panel facilitator on the night and guided some fantastic discussions around the importance of Social Media for brands. Catch the highlights from the event in my summary post here.

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Hydric Media At Networx Brisbane – Apps Event Highlights

Hydric Media co-founder and CTO, Eoin McCarthy, presenting at the Networx Brisbane mobile apps event.

Hydric Media’s co-founder and CTO, Eoin McCarthy, was a panelist at the recent Networx Brisbane apps event. As a panelist, Eoin discussed all things about app development, including when you need one, how much they cost and the development process. 

I documented all of Hydric Media’s involvement on the night and constructed a blog post summarizing the key topics of the event. You can read all about it here.

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‘In Plain English’ – What is a tech stack?

Big Bang theory giant size janga game used to symbolize a tech stack.

‘In Plain English’ is a series that, in 200 words or less, describes technical “jargon” in a non-technical way. The descriptions aim to provide ‘just enough’ detail to allow non-technical stakeholders to understand and contribute to, high-level technical discussions.

In this ‘In Plain English’ post, I break down what a tech stack is and what role it plays in app development. Read the full post here.

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Hydric Media at Networx Brisbane – Mobile Marketing

Guest panel speaking at Networx Brisbane mobile marketing event.

Did you catch the Hydric Media team at the recent Networx Brisbane event? The hot topic at this month’s meetup was all things mobile marketing, so we were sure to be present for discussions.

Catch all of the highlights from the event in the full post here.

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‘In Plain English’ – What is Jenkins in app development?

Alfred the butler from Batman used to represent Jenkins the software development process.

‘In Plain English’ is a series that, in 200 words or less, describes technical “jargon” in a non-technical way. The descriptions aim to provide ‘just enough’ detail to allow non-technical stakeholders to understand and contribute to, high-level technical discussions.

In this ‘In Plain English’ post, I delve into what exactly Jenkins is and how it’s used throughout the app development process. Check out the full post here.

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A Week in Music and Tech (10/03/17)

anchorman-marketing-news-wrap-

At the end of each week, I summarize what’s making headlines within the music and tech industry. Hear my take on the latest industry news as I discuss what impact it’ll play on the future.

You can follow the series here.

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In Plain English’ – What is a change request?

An scene from the movie Money Pit

‘In Plain English’ is a series that, in 200 words or less, describes technical “jargon” in a non-technical way. The descriptions aim to provide ‘just enough’ detail to allow non-technical stakeholders to understand and contribute to, high-level technical discussions.

In this ‘In Plain English’ post, I break down what a is and its role change request is within app development. Check out the full post here.

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Hydric Media at Playgrounds Swift and Apple Developer Conference

Hydric Media at Playground Swift and Apple Developer conference.

Hydric Media recently sent our lead iOS developer, Kseniya off to Melbourne to attend the 2017 Playgrounds Swift and Apple Developer conference. The conference hosted some incredible guest speakers such as Chris Eidhof, Greg Heo, Wendy Lu and Harlan Haskins.

Catch up on Kseniya’s favourite moments from the conference here as she talks about her experience and trip highlights.

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Rate My Professors App – Android Launch

rate-my-professors-ios-android
After the success of the Rate My Professors app on iOS, Hydric Media was charged with the responsibility to bring every students favourite app to life on Android. I constructed this blog post to celebrate the release of the app on both platforms, as well as to generate public awareness of the work that Hydric completed on the project. You can read the post in full here.

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‘In Plain English’ – What is an NDA?

A photo of the Winklevoss twins from 'The Social Network'.

‘In Plain English’ is a series that, in 200 words or less, describes technical “jargon” in a non-technical way. The descriptions aim to provide ‘just enough’ detail to allow non-technical stakeholders to understand and contribute to, high-level technical discussions.

In this ‘In Plain English’ post, I explain exactly what an NDA is and its role within app development. Check out the full post here.

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Verve Footwear Mera One Launch

The Verve Mera one BMX shoe is now available.

To celebrate the official launch of the Verve Footwear Mera One shoe line, I constructed a product review style blog to promote the shoe’s sales both in-store and online at The Village Park and Supply. The blog features the shoe’s promotion video, insights into the design technology, as well as internal links to purchase the goods through the online store. Check it out here.

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‘In Plain English’ – What is Beta Testing?

beta-testing-blog-image

‘In Plain English’ is a series that, in 200 words or less, describes technical “jargon” in a non-technical way. The descriptions aim to provide ‘just enough’ detail to allow non-technical stakeholders to understand and contribute to, high-level technical discussions.

In this installment of ‘In Plain English’, I discuss the importance of Beta Testing and its benefits when in the final stages of developing an app. You can read the post here.

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Wonder class of 2015, where are they now?

2015-top-music-artists

It’s a great pleasure to work within the company responsible for Wonder, the music discovery platform which TechCrunch has described as, “The best way to surface new indie tunes from SoundCloud’s platform”. Each year Wonder wraps up its top music discoveries by selecting ten top artists whom have made their debutante into the indie music charts. Those artists are then featured amongst the sites social release and end of year countdown. Approaching the release of the 2016 end of year countdown,  I was given the role of leading an investigation to uncover what the top ten artists from 2015 have achieved since their feature one year on. You can read the whole article here.

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What’s hot this Christmas at The Village BMX

the-village-bmx

Aligning with The Village’s Christmas marketing campaign, I had written this blog to promote the stores hot seasonal products as well as their new finance service, Afterpay. The blog features insightful imagery, engaging copy targeted towards The Village’s relevant audience, as well as links to connect products to the online store. You can read the post here.

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In plain English – What is a wireframe in app development?

Wireframing-blog

‘In Plain English’ is a series that, in 200 words or less, describes technical “jargon” in a non-technical way. The descriptions aim to provide ‘just enough’ detail to allow non-technical stakeholders to understand and contribute to, high-level technical discussions.

In this installment of ‘In Plain English’, I delve into what exactly a wireframe is throughout the app development process. You can read the post here.

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Hydric Media Beta Band

hydric-media-beta-band-logo

As Hydric Media released their Beta Band program, allowing users to registers to become beta testers for company developments, I had written a blog to share throughout our social channels to increase users interests to the program. You can read all about the program or sign up to become a Beta Band member here.