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RedEx Digital – Digital Strategist & Conversions Specialist
November 2018 – Present
My time at RedEx saw me work directly with agency clients to develop unique digital strategies that would drive conversion outcomes. It was my role to deliver an engaging end-to-end experience for clients – from onboarding, executing strategies, and streamlined reporting.
My role allowed me to work collaboratively to train team members, lead project outcomes, and develop internal content for the agency.
Superdream – Digital Marketing Manager
July 2018 – October 2018
Superdream is a full-service agency with headquarters in both the UK & Australia.
My role at Superdream saw me lead the Australian Digital Marketing facet of the agency.
I was responsible for formulating and executing innovative strategies that drive conversions for clients.
Through managing creative and development teams, I lead and deployed projects across a diverse range of client industries.
Max Kelsen – Digital Marketing & Conversions Lead
July 2017 – July 2018
Max Kelsen takes big data and turns it into big ideas. The team utilises cutting-edge technologies to provide powerful insights, innovative strategies, and tailored solutions for your business.
My role at Max Kelsen saw me work closely with clients to establish and deploy digital strategies that drive conversion based results. I was also responsible for leading the internal digital marketing presence to increase inbound traction.
Working in a cutting-edge development studio, there’s a continuous emphasis on utilising the latest industry technologies to augment efficiencies.
My work included:
Directing digital strategies to enhance conversion objectives.
Creating automation workflows.
Develop and execute both social & SEM campaigns across numerous platforms.
Create engaging & optimised content.
Develop inbound marketing strategies.
Search Engine Optimisation (SEO).
Direct digital & creative team.
cognitiveCX – Digital Product Marketing & Conversions Lead
July 2017 – July 2018
Product of Max Kelsen.
cognitiveCX uses the latest in Artificial Intelligence and Machine Learning to extract value from the customer experience data you already have. Gain full visibility over your customer’s journeys and experiences, while minimising time and money spent on traditional CX data analysis.
Responsible for:
Driving product branding
Content strategy & execution
Developing paid ad strategies
Directing overall digital strategies to enhance conversion objectives
Argonyx Marketing – Digital Marketing Contractor
August 2017 – August 2018
Contract work alongside existing full-time role.
Argonyx Marketing is a digital agency servicing Australian clients. Argonyx’s mission is to lead digital marketing excellence for Australia through education, and strategic implementation.
My role as a Digital Marketing Contractor saw me onboarding new clients to evaluate and understand their digital marketing objectives. I was my responsibility to then tailor the best solution for their needs that would align with their core brand. Using a variety of ad platforms, I would create, monitor, optimise, and frequently report on campaigns.
generationYOU – Content Creator & Panellist
January 2018 – April 2018
generationYOU brings together exceptional mentors, passionate entrepreneurs and insightful employers to share their knowledge, experiences and advice with tomorrow’s leaders.
My engagement with genrationYOU sees me crafting exciting content to educate current students or early stage professionals with helpful advice for their careers. I was also an active panellist at the Brisbane Future of Work event.
Networx Brisbane – Content Creator
July 2017 – September 2018
Networx Marketers Meetings are fun, relaxed, professional events for professionals in digital marketing and communications, public relations PR, creative industries.
I’m responsible for constructing monthly summary posts of key event takeaways. I identify recommendations from each event and aim to educate the digital community of emerging trends and practices. Content is used for social platforms and newsletter distribution.
Queensland University of Technology (QUT) – Student Mentor
April 2018 – Present
QUT is an institution renowned for its leading-edge research and advanced tuition courses. My participation in the QUT mentor program sees me partner with business students seeking practical advice and guidance from my real-world working experiences.
Hydric Media – Digital Marketing Executive
April 2016 – June 2017
Hydric Media is a technology studio specialising in products that delight, fascinate and touch millions of people. Hydric has the pleasure of collaborating with a diverse range of international clients such as Spotify, Twitter, Viacom, Rate My Professors, MTV and Sony Music.
Responsible for coordinating and executing effective marketing and branding strategies across all online channels. Collaborating with in-house team to ensure all designs and content are polished for public release.
Working tasks include; strategic content creation, company branding, social media coordination/creating media campaigns, search engine optimizing (SEO), creating optimized landing pages (WordPress), monitoring Google analytics, creating inbound marketing strategies, generating campaign budgets and strategic planning/reporting, developing company newsletter and mailing list, create in-app experiences to increase user engagements.
As a Marketing Executive it allows me to specialise my skills across all areas of digital marketing, not just one specific field.
Harvey Norman (Derni Group) – Senior Sales Consultant
2013 – 2016
My role within Harvey Norman (Derni Group) was to tailor technology solutions to consumers, businesses and education departments. As a sales consultant, I was at the competent in building rapport, overcoming objections, negotiating and closing sales. It was essential to be responsive to consumer needs and create a high-value proposition for the companies products.
Lachlan Kirkwood - Digital Marketing Specialist 