A Year In Review | 2017

Thumbnail image for 2017 digital marketing review blog post.

Header image for 2017 digital marketing review blog post.

At some point, some how, the calendar flipped over into the month of December, and another year has completely flown past. As I’m closing in on the 2 year mark in my digital marketing adventure, I’ve learnt far more than I could have ever imagined throughout 2017. It’s time to reflect on the year and summarise what I’ve taken away from this incredible experience… Que reflective music!⠀⠀⠀


January heading.



Work kickstarted for 2017.

Began to expand my technical knowledge by writing Hydric Media’s ‘In Plain English’ series. In January I learnt about beta testing, UX design, and SDK’s.

Posted my ‘Working From Home‘ blog post.



February heading.

Digital Marketing programs.


Published a post about the ‘Tools I Use In Digital Marketing‘.

Learnt what change requests are.

Started writing a weekly tech news wrap-up series for Hydric Media.




March heading.

Lachlan Kirkwood at Network Brisbane Mobile Marketing event.

Attended my first ever digital marketing event, Interactive Minds, and wrote an event summary post.

Also attended my first Networx Brisbane event, and wrote another event summary post.

Wrote a blog post about my experience with Growth Hacking.

Learnt about Jenkins in app development.



April heading.

Digital Marketing blog thumbnail celebrating one year in a job.

ONE YEAR IN DIGITAL MARKETING! Wrote a blog post summarising what I’d learnt.
Attended the Networx Brisbane APP event. Wrote a summary post.
Learnt about tech stacks.




May heading. How to write better content for your digital marketing strategy.


Published an article about how to write better content.

Learnt about information architecture.




June heading.

Lachlan Kirkwood at Network Brisbane Content Marketing event.


Attended the Networx Brisbane Social Media event and wrote a summary post.

Wrote a post encouraging others to write a personal blog.

Attended my first Mobile Mobile event covering AR. Wrote a summary post about what was discussed.

Ran and documented my first influencer marketing campaign.


July heading.

A photo of Max Kelsen's digital marketing & conversions specialist, Lachlan Kirkwood.

 – Digital Marketing & Conversion Specialist at Max Kelsen.
Became the content writer for Networx Brisbane. My first post saw me cover the highlights from the marketing automation event.
Turned 22 (the 30’s are fastly approaching!) 


August heading.⠀⠀⠀
Lachlan Kirkwood in a group photo at the Network Brisbane Workflow efficiencies event.
Got a second job – Digital Marketing Contractor at Argonyx Marketing.
Wrote the summary post for Networx Workflow Tools event.
Attended my first Brisbane AI event and wrote a summary post about the key takeaways.
September heading.

Digital Brisbane Spotlight blog post thumbnail featuring Project Manager, James Gauci.

Kicked off the Brisbane Digital Spotlight series -Interviewed James Gauci.
Started a mailing list… Which you should totally jump on here 😉
Wrote the summary post for the Networx Engaging Partnerships event.
 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀October heading.
Digital Talk marketing podcast episode one. 
Started my Digital Talk weekly podcast.
Published the Brisbane Digital Spotlight featuring Teagan West.
Wrote the summary post for the Networx B2B customer lifecycle event.


November heading.
Digital Marketer, Lachlan Kirkwood, presenting to students at Mt Alvernia College.

Was invited to Mt Alvernia College to speak with aspiring digital students.

Brisbane Digital Spotlight with Kurt Sanders.

Attended the first ever Brisbane Digital Business meet up.

Digital Talk podcast – Episodes 4-7.



December heading.

Digital Marketing blog thumbnail image


Guest published an article on the Digital Brisbane blog about landing your first job in digital.

Brisbane Digital Spotlight with Louisa Dahl.

Digital Talk podcast – Episodes 8-10.



So what have I learnt this year?

Personal branding:

Amongst all of the buzz currently around this topic, I genuinely can’t stress how much value there is in building a personal brand for yourself. In an industry that evolves at such a rapid pace, it can be difficult to stand out amongst all of the noise. Building a personal brand has given me the opportunity to showcase my work and has taught me so much about building a following. I’ve learnt how to refine and target a specific audience, produce insightful content, and build meaningful relationships with like-minded people.


Working environment:

This year I’ve had the opportunity to transition from a client-side role, into an agency landscape. Despite the scepticisms I’d had about life in an agency, I’ve had an absolute blast and can honestly say that I wouldn’t look back. I’m infatuated with the fast-paced environment that comes with being a part of an agency. Each day I’m blessed with a multitude of different opportunities to expand my skill set across a wide variety of key areas. 


Technical knowledge:

Working in the digital industry, I’ve learnt how important it is to be well aware of emerging technologies in order to remain relevant. I’d always been fascinated by tech, but my interest in the field was merely a grain of dust in comparison to the knowledge my developer colleagues possess. This year, I’ve gone above and beyond to absorb and learn as much as I possibly can about the tech industry. I’ve read countless articles and case studies, and still have SO much more to uncover. Within my current role at Max Kelsen, each day I’m blessed to uncover a word of new technical concepts, in particular within the machine learning, artificial intelligence, and serverless architecture space.


Time management:

I’d recently stumbled across a quote that really resonated with me; 

“I’m not busy, I’m hard working”. 

What’s the difference? Well, we’re all busy… But busy doing what? Everyone’s living their own life at their own pace, some faster than others. But what I’ve learnt this year is that I’m never too busy. I’m not too busy to turn down an opportunity – instead I’m able to always make time to fit whatever it is I need to do into my daily life. Whether it be work, side projects, or the essential time spent on my bike – I’ve always got the time to manage these tasks equally.


What a year it’s been! I’ve learnt so much about the digital landscape and I’ve barely scratched the surface. In a proud but brief moment, I’m giving myself a small pat on the back. I’m already so excited to keep working hard next year as I continue to develop myself in the digital landscape. In this point in time, I’ve found a nice patch of grass that I’m happy to sit on.


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