Personal Branding & Moving Roles

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As I surpass the second year in my Digital Marketing career, the time has come to move onto my next exciting challenge. After working in my first agency-side role over the past twelve months, I’ve shared in some truly wonderful experiences and have had the opportunity to learn so many valuable new skills.

Moving roles can not only be quite a large milestone throughout your career, but it can also be rather daunting at the same time. Changing roles could often mean you’d be letting go of all the hard work you’ve created. As a Digital Marketer, this could mean leaving behind the strategies you’ve brought to life, or even saying farewell to those clients who you’ve built relationships with. 

Although you carry on the invaluable skills and experiences you’ve been blessed to have learnt, it can often be the case that employees won’t have anything tangible to show for their period of work.

If you’re like me, the idea of starting from scratch is daunting to say the least. Two years ago, this was my initial motive behind kickstarting the development of my personal brand. I wanted to create a secure way to build, engage and educate an audience of my own.

Although I’m moving on from my role, I’m not leaving behind any of my work. You see, I’ve spent the past year creating my own personal content, documenting the work I’ve done, and more recently, have created a brand of my own. In a time where people are becoming their own brands, it’s crucial to tell your own unique story and engage with an audience of your own. An audience that will have an interest in the work you create, regardless of where you’re located.

Although I’m eager to begin my next exciting challenge, I have every intention to continue developing my own content and brand. I can’t wait to continue sharing my experiences with other Digital Marketers, students and industry peers.

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Whilst being in the early stages of my career, I’m aware that I still have so much to learn and experience. If I could pass on one piece of advice however, it would be to start developing your personal brand as soon as possible. It’s certainly not something that will evolve overnight, but the sooner you start, the sooner you’ll see the rewards it can offer. Regardless of your industry, you can start today by connecting and engaging with other like-minded individuals. Platforms like LinkedIn and Twitter are invaluable mediums where you can start sharing your opinions, experiences and content. 

If you’re looking to start building your personal brand, or have any valuable advice on personal branding yourself, I’d love to connect with you on LinkedIn and hear your story.