Personal Branding
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![What Founders Need To Know About Personal Branding [Podcast Feature]](https://lachlankirkwoodblog.files.wordpress.com/2020/02/lachlan-kirkwood-digital-marketing-podcast.jpg?w=600)
I recently joined the All About Digital Marketing podcast to explain the step-by-step process of building a personal brand. I share how founders can leverage personal branding to grow an initial audience and validate product concepts
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![The Digital Marketing Landscape In 2020 [Podcast Feature]](https://lachlankirkwoodblog.files.wordpress.com/2020/02/lachlan-kirkwood-internet-marketing-podcast.png?w=1024)
As 2019 comes to an end, I had the opportunity to feature on The Internet Marketing Podcast, hosted by Site Visibility. The Internet Marketing Podcast is one of the worlds most listened to marketing talk shows
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![The Ins & Outs Of Personal Branding [Podcast Feature]](https://lachlankirkwoodblog.files.wordpress.com/2020/02/lachlan-kirkwood-master-modern-marketing.png?w=413)
As a digital marketer, I believe it should be mandatory to actively build a personal brand. I think all marketers should understand the importance of knowing how to market themselves. I recently had the pleasure of joining Lionel Johnston on his Master Modern Marketing podcast to talk about personal branding
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![Startup Marketing Strategies & Personal Branding [Podcast Feature]](https://lachlankirkwoodblog.files.wordpress.com/2020/02/lachlan-kirkwood-lean-marketing-podcast.png?w=1024)
As an early-stage startup, paid acquisition channels aren’t often the most effective way to allocate digital marketing resources. I recently featured on the Lean Marketing Podcast to share some actionable strategies for brands looking to leverage both content marketing and personal branding
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![International Social Media Strategies [Podcast Feature]](https://lachlankirkwoodblog.files.wordpress.com/2020/02/lachlan-kirkwood-social-media-unlocked.jpg?w=1024)
Curious to know how a life without likes on Instagram would function? Well, I recently joined Heather Pink on her Social Media Unlocked podcast to discuss just that
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As I move onto my next exciting challenge, I take the time to discuss the importance of building a personal brand, and how it can be an invaluable asset when moving roles
Lachlan Kirkwood - Digital Marketing Specialist 