Building something valuable from the ground up is no easy feat. For most startup founders, understanding how to attract and retain users can quickly become overwhelming.

I recently caught up with Greg Leach and Rahul Goel on the Growth Equation podcast to share some insights for early-stage founders looking to build an effective digital strategy.

We covered everything from:

• Understanding how to choose the right distribution channels for your brand
• How to balance organic & paid channels within an overall digital strategy
• The importance of measuring metrics that add real value to a business
• My insights into the growing Australian tech community

If you’re a founder interested in learning some actionable growth strategies for sustainable growth, I’d listing to the full episode above.

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About me: 

I’m a twenty-four-year-old Digital Marketing & Conversions Specialist based in Brisbane, Australia. With a passion for all things digital and tech, I aim to connect and learn from as many like-minded digital enthusiasts as possible. If you have a passion for emerging technologies and digital practices, I’d love to connect and hear your story.