Key Considerations For Digital Marketing During Covid-19 [Podcast Feature]

Lachlan Kirkwood featuring on the Communicate Influence digital marketing podcast.

I recently caught up with Sheelagh Caygill on her Communicate Influence podcast to share some quick tips for brands looking to adapt to the current landscape.

My 3 key takeaways included:

1. Don’t stop spending on acquisition. Although it will save costs, it will also reduce conversion dollars.

2. Post timely content – acknowledge the current period

3. Be empathetic – give back to the community In our opinion, what brands have adapted well to the current crisis?

If you’re a brand or digital marketer looking to build an effective digital strategy in these unprecendented times, I’d recommend listening to the full episode above.


About me: 

I’m a twenty-four-year-old Digital Marketing & Conversions Specialist based in Brisbane, Australia. With a passion for all things digital and tech, I aim to connect and learn from as many like-minded digital enthusiasts as possible. If you have a passion for emerging technologies and digital practices, I’d love to connect and hear your story.

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