I recently caught up with Sheelagh Caygill on her Communicate Influence podcast to share some quick tips for brands looking to adapt to the current landscape.
My 3 key takeaways included:
1. Don’t stop spending on acquisition. Although it will save costs, it will also reduce conversion dollars.
2. Post timely content – acknowledge the current period
3. Be empathetic – give back to the community In our opinion, what brands have adapted well to the current crisis?
If you’re a brand or digital marketer looking to build an effective digital strategy in these unprecendented times, I’d recommend listening to the full episode above.
I’m a twenty-four-year-old Digital Marketing & Conversions Specialist based in Brisbane, Australia. With a passion for all things digital and tech, I aim to connect and learn from as many like-minded digital enthusiasts as possible. If you have a passion for emerging technologies and digital practices, I’d love to connect and hear your story.