Over the past year, it’s been incredible watching the sentiment towards TikTok shift as brands now begin embracing the platform. Throughout 2019, TikTok shifted from a creator-driven platform, to a community where brands now actively contribute.
As organic channels like Facebook and Instagram continue to become pay-to-play environments, TikTok presents brands with an opportunity to build an organic audience at scale.
I recently featured on the Good Social Podcast, where I took the time to discuss everything related to TikTok and how it will impact the digital marketing landscape.
Throughout this episode, Todd Austin and I cover:
- An overview of the platform and how it’s used
- Actionable content strategies for brands looking to utilize the platform
- The future product roadmap for TikTok – including profile links, richer analytics, and shoppable posts
If you’re interested in harnessing the power of TikTok within your digital marketing stack, I’d recommend listening to the full episode above.
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About me:
I’m a twenty-four-year-old Digital Marketing & Conversions Specialist based in Brisbane, Australia. With a passion for all things digital and tech, I aim to connect and learn from as many like-minded digital enthusiasts as possible. If you have a passion for emerging technologies and digital practices, I’d love to connect and hear your story.
Lachlan Kirkwood - Digital Marketing Specialist 