Over the past year, it’s been incredible watching the sentiment towards TikTok shift as brands now begin embracing the platform. Throughout 2019, TikTok shifted from a creator-driven platform, to a community where brands now actively contribute.
As organic channels like Facebook and Instagram continue to become pay-to-play environments, TikTok presents brands with an opportunity to build an organic audience at scale.
I recently featured on the Good Social Podcast, where I took the time to discuss everything related to TikTok and how it will impact the digital marketing landscape.
Throughout this episode, Todd Austin and I cover:
- An overview of the platform and how it’s used
- Actionable content strategies for brands looking to utilize the platform
- The future product roadmap for TikTok – including profile links, richer analytics, and shoppable posts
If you’re interested in harnessing the power of TikTok within your digital marketing stack, I’d recommend listening to the full episode above.
I’m a twenty-four-year-old Digital Marketing & Conversions Specialist based in Brisbane, Australia. With a passion for all things digital and tech, I aim to connect and learn from as many like-minded digital enthusiasts as possible. If you have a passion for emerging technologies and digital practices, I’d love to connect and hear your story.