Startups
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It took me over 2 years to make my first dollar selling a product. Here’s everything I learnt throughout the process
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![Startup Marketing Strategies & Personal Branding [Podcast Feature]](https://lachlankirkwoodblog.files.wordpress.com/2020/02/lachlan-kirkwood-lean-marketing-podcast.png?w=1024)
As an early-stage startup, paid acquisition channels aren’t often the most effective way to allocate digital marketing resources. I recently featured on the Lean Marketing Podcast to share some actionable strategies for brands looking to leverage both content marketing and personal branding
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![What I learnt From Startup Onramp [5 Key Takeaways]](https://lachlankirkwoodblog.files.wordpress.com/2019/05/startup-onramp-brisbane.png?w=800)
After placing 2nd at Startup Weekend Brisbane, my team was given a wildcard invite into the 2019 Startup Onramp cohort. With access to a myriad of seasoned mentors, I learnt so much throughout the program. These were my 5 key takeaways from the experience
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Building a startup is no easy feat. Now imagine streamlining the whole experience into a 54-hour time frame. I recently took part in Brisbane’s Startup Weekend challenge and did just that
Lachlan Kirkwood - Digital Marketing Specialist 